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Industry Expertise

E-commerce & Retail

Scale your online store with AI-powered ads, SEO, and conversion optimisation built for NZ e-commerce.

The NZ e-commerce market is booming — but so is the competition. With global giants competing for your customers' attention and ad costs rising, profitable e-commerce marketing requires strategy, precision, and constant optimisation.

NEXTXEN specialises in helping New Zealand online retailers and DTC (direct-to-consumer) brands scale profitably. We combine AI-powered advertising, data-driven SEO, and conversion rate optimisation to build e-commerce marketing systems that generate consistent, scalable revenue growth.

From Shopify stores to WooCommerce and everything in between, our team understands the full e-commerce funnel — from the first impression to repeat purchase. We don't just drive traffic; we drive customers who buy, come back, and refer others.

What We Do

Services Tailored for E-commerce & Retail

Every service is built around the specific needs, opportunities, and challenges of your industry.

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Facebook & Instagram Shopping Ads

Dynamic product ads, catalogue campaigns, and retargeting sequences that recover abandoned carts and drive repeat purchases from your existing customer base.

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Google Shopping Campaigns

Product listing ads and Performance Max campaigns that put your products in front of high-intent buyers at the exact moment they are ready to purchase.

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E-commerce SEO

Optimise product pages, category pages, and site structure to rank for commercial keywords and capture organic traffic that converts into sales without ongoing ad spend.

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Email Marketing & Automation

Welcome sequences, abandoned cart recovery, post-purchase flows, and win-back campaigns that turn one-time buyers into loyal, repeat customers.

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Conversion Rate Optimisation

A/B testing, landing page optimisation, and UX improvements that increase the percentage of visitors who actually buy — making every dollar of ad spend go further.

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Influencer & UGC Marketing

Connect with relevant NZ influencers and build a user-generated content strategy that drives authentic social proof and new customer acquisition.

How We Help

Real Results for E-commerce & Retail Businesses

ROI-driven outcomes that our e-commerce & retail clients experience consistently.

3.8×
Return on Ad Spend

E-commerce clients average a 3.8× ROAS across all paid channels within 90 days of our campaigns launching.

65%
Cart Recovery Rate

Our automated email and retargeting sequences recover 65% of abandoned carts that would otherwise be lost revenue.

2.4×
Organic Traffic Growth

E-commerce SEO campaigns typically more than double organic search traffic within 6 months, reducing reliance on paid ads.

41%
Increase in Average Order Value

Smart cross-sell and upsell strategies in our email flows and ad sequences consistently increase average order values.

Key Solutions

What's Included in Your Strategy

✓Shopify, WooCommerce, and Magento expertise
✓Full-funnel attribution and revenue tracking
✓Seasonal campaign planning (Black Friday, Christmas, EOFY)
✓Customer lifetime value optimisation strategies
✓Loyalty programme setup and promotion
✓International expansion campaign support
✓Product launch campaign management
✓Competitor pricing and positioning intelligence
Case Study

Real Results in Action

Kiwi Home & Living (Christchurch)

🔴 The Challenge

An established NZ homeware brand was generating $35K/month in online revenue but had plateaued. Their Facebook Ads had a 1.2× ROAS and they had no email marketing system.

🔵 Our Solution

We rebuilt their Facebook Ads account structure, launched Google Shopping campaigns, implemented a Klaviyo email automation system with 6 core flows, and ran conversion rate optimisation on key product pages.

🟢 The Result

Revenue grew from $35K to $118K per month within 5 months. Facebook ROAS improved to 4.1×. Email now accounts for 31% of total revenue. Their abandoned cart flow alone recovers $8,000+ per month.

Ready to grow your e-commerce & retail business?

Book a free strategy session — no obligation, real advice from NZ experts who understand your industry.

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