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Industry Expertise

E-commerce & Retail

Scale your online store with AI-powered ads, SEO, and conversion optimisation built for NZ e-commerce.

The NZ e-commerce market is booming — but so is the competition. With global giants competing for your customers' attention and ad costs rising, profitable e-commerce marketing requires strategy, precision, and constant optimisation.

NEXTXEN specialises in helping New Zealand online retailers and DTC (direct-to-consumer) brands scale profitably. We combine AI-powered advertising, data-driven SEO, and conversion rate optimisation to build e-commerce marketing systems that generate consistent, scalable revenue growth.

From Shopify stores to WooCommerce and everything in between, our team understands the full e-commerce funnel — from the first impression to repeat purchase. We don't just drive traffic; we drive customers who buy, come back, and refer others.

What We Do

Services Tailored for E-commerce & Retail

Every service is built around the specific needs, opportunities, and challenges of your industry.

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Facebook & Instagram Shopping Ads

Dynamic product ads, catalogue campaigns, and retargeting sequences that recover abandoned carts and drive repeat purchases from your existing customer base.

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Google Shopping Campaigns

Product listing ads and Performance Max campaigns that put your products in front of high-intent buyers at the exact moment they are ready to purchase.

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E-commerce SEO

Optimise product pages, category pages, and site structure to rank for commercial keywords and capture organic traffic that converts into sales without ongoing ad spend.

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Email Marketing & Automation

Welcome sequences, abandoned cart recovery, post-purchase flows, and win-back campaigns that turn one-time buyers into loyal, repeat customers.

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Conversion Rate Optimisation

A/B testing, landing page optimisation, and UX improvements that increase the percentage of visitors who actually buy — making every dollar of ad spend go further.

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Influencer & UGC Marketing

Connect with relevant NZ influencers and build a user-generated content strategy that drives authentic social proof and new customer acquisition.

How We Help

Real Results for E-commerce & Retail Businesses

ROI-driven outcomes that our e-commerce & retail clients experience consistently.

3.8×
Return on Ad Spend

E-commerce clients average a 3.8× ROAS across all paid channels within 90 days of our campaigns launching.

65%
Cart Recovery Rate

Our automated email and retargeting sequences recover 65% of abandoned carts that would otherwise be lost revenue.

2.4×
Organic Traffic Growth

E-commerce SEO campaigns typically more than double organic search traffic within 6 months, reducing reliance on paid ads.

41%
Increase in Average Order Value

Smart cross-sell and upsell strategies in our email flows and ad sequences consistently increase average order values.

Key Solutions

What's Included in Your Strategy

Shopify, WooCommerce, and Magento expertise
Full-funnel attribution and revenue tracking
Seasonal campaign planning (Black Friday, Christmas, EOFY)
Customer lifetime value optimisation strategies
Loyalty programme setup and promotion
International expansion campaign support
Product launch campaign management
Competitor pricing and positioning intelligence
Case Study

Real Results in Action

Kiwi Home & Living (Christchurch)

🔴 The Challenge

An established NZ homeware brand was generating $35K/month in online revenue but had plateaued. Their Facebook Ads had a 1.2× ROAS and they had no email marketing system.

🔵 Our Solution

We rebuilt their Facebook Ads account structure, launched Google Shopping campaigns, implemented a Klaviyo email automation system with 6 core flows, and ran conversion rate optimisation on key product pages.

🟢 The Result

Revenue grew from $35K to $118K per month within 5 months. Facebook ROAS improved to 4.1×. Email now accounts for 31% of total revenue. Their abandoned cart flow alone recovers $8,000+ per month.

Ready to grow your e-commerce & retail business?

Book a free strategy session — no obligation, real advice from NZ experts who understand your industry.

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